I am an Assistant Professor in the Department of Consumer Sciences and Retailing at Purdue University. My research interests include attitudes, persuasion, social influence, and psychological measurement. I am especially interested in these areas within consumer and health contexts. The following are examples of current research programs:

(1) The biasing effects of attitudes during information processing: I am specifically interested in how and when attitudes influence what we see and remember.

(2) The reciprocity norm: We sometimes find ourselves receiving a favor that might one day be called in. I study both theoretical and applied facets of this norm.

(3) Attitudinal extremity: Attitudes that are extreme tend to be strong. We know that strong attitudes are consequential in a number of ways. I am currently investigating antecedents to extremity, and am interested in exploring their strength-related consequences.

(4) Eye-tracking measurement: I am interested in learning what unique information can be gained from eye-tracking data.

I teach courses on attitudes, consumer behavior, visual merchandising, and retail management.

Primary Interests:

Attitudes and Beliefs
Personality, Individual Differences
Persuasion, Social Influence
Social Cognition

Attitudes and Beliefs
Personality, Individual Differences

Persuasion, Social Influence
Social Cognition

Research Group or Laboratory:

Norris Attitudes Lab (NAL)
Interactive Map

Journal Articles:

Fabrigar, L. R., Porter, R.D., & Norris, M. E. (2010). Some things you should know regarding structural equation modeling and never thought to ask. Journal of Consumer Psychology, 20 (2), 221-225.
Smith, S. M., Fabrigar, L. R., & Norris, M. E. (2008). Six decades of selective exposure research: Progress, challenges, and opportunities. Social and Personality Psychology Compass, 2(1), 464-493.

Other Publications:

Fabrigar, L. R., & Norris, M. E. Conformity, Compliance, and Obedience. In Oxford Bibliographies Online: Psychology. Ed. Dana S. Dunn. New York: Oxford University Press, forthcoming.
Norris, M. E., & Fabrigar, L. R. (2006). Semantic differential. In N.J. Salkind (Ed.), Encyclopedia of measurement and statistics (Vol. 3, pp. 878-881). Newbury Park, CA: Sage Publications.
Norris, M. E., & Fabrigar, L. R. (2006). Semantic differential scale. In N. J. Salkind (Ed.), Encyclopedia of measurement and statistics (Vol. 3, pp 881-882). Newbury Park, CA: Sage Publications.

Courses Taught:

Attitudes
Consumer Behavior
Retail Management
Visual Merchandising

Attitudes
Consumer Behavior

Retail Management
Visual Merchandising

Meghan Norris
Matthews Hall
Purdue University
812 W. State Street
West Lafayette, IN 47907
United States

Phone: (765) 494-8305