Social Psychology Network

Maintained by Scott Plous, Wesleyan University

Meghan Norris

Meghan Norris

I am an Assistant Professor in the Department of Consumer Sciences and Retailing at Purdue University. My research interests include attitudes, persuasion, social influence, and psychological measurement. I am especially interested in these areas within consumer and health contexts. The following are examples of current research programs:

(1) The biasing effects of attitudes during information processing: I am specifically interested in how and when attitudes influence what we see and remember.

(2) The reciprocity norm: We sometimes find ourselves receiving a favor that might one day be called in. I study both theoretical and applied facets of this norm.

(3) Attitudinal extremity: Attitudes that are extreme tend to be strong. We know that strong attitudes are consequential in a number of ways. I am currently investigating antecedents to extremity, and am interested in exploring their strength-related consequences.

(4) Eye-tracking measurement: I am interested in learning what unique information can be gained from eye-tracking data.

I teach courses on attitudes, consumer behavior, visual merchandising, and retail management.

Primary Interests:

  • Attitudes and Beliefs
  • Personality, Individual Differences
  • Persuasion, Social Influence
  • Social Cognition

Research Group or Laboratory:

Journal Articles:

  • Fabrigar, L. R., Porter, R. D., & Norris, M. E. (2010). Some things you should know regarding structural equation modeling and never thought to ask. Journal of Consumer Psychology, 20(2), 221-225.
  • Smith, S. M., Fabrigar, L. R., & Norris, M. E. (2008). Six decades of selective exposure research: Progress, challenges, and opportunities. Social and Personality Psychology Compass, 2(1), 464-493.

Other Publications:

  • Norris, M. E., & Fabrigar, L. R. (2006). Semantic differential. In N. J. Salkind (Ed.), Encyclopedia of measurement and statistics (Vol. 3, pp. 878-881). Newbury Park, CA: Sage Publications.
  • Norris, M. E., & Fabrigar, L. R. (2006). Semantic differential scale. In N. J. Salkind (Ed.), Encyclopedia of measurement and statistics (Vol. 3, pp 881-882). Newbury Park, CA: Sage Publications.
  • Fabrigar, L. R., & Norris, M. E. (in press). Conformity, compliance, and obedience. In D. S. Dunn (Ed.), Oxford bibliographies online: Psychology. New York: Oxford University Press.

Courses Taught:

  • Attitudes
  • Consumer Behavior
  • Retail Management
  • Visual Merchandising

Meghan Norris
Matthews Hall
Purdue University
812 West State Street
West Lafayette, IN 47907
United States

  • Phone: (765) 494-8305

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